Commercial Advertisement Film BrightMinds Once Again Nominated for Best Editing in the 8th Annual Award of LAFA 2023

Directed by Yang Liu, produced by Tye Liu, and edited by Tan Chai, the multi-award-winning commercial advertisement film BrightMinds has officially been nominated for Best Editing in the 8th Annual Award of LAFA 2023 (LAFA 8th Annual Award for Best Editing). This is the second time that this commercial advertisement film has received professional nomination recognition from LAFA.

As early as September 2022, BrightMinds won LAFA’s “Honorable Mention: Editing,” when the jury praised its clear editing structure and excellent emotional rhythm. Now, this commercial advertisement film has once again been nominated for the LAFA Annual Award – Best Editing, becoming a strong contender in one of the most fiercely competitive technical categories of the 2023 selection.

As a brand promotional advertising video work, BrightMinds has received initial recognition and nomination in this annual selection due to its special montage visual expression and emotion-driven rhythm control. Among them, Tan Chai’s editing work is the key factor—he precisely controls the editing rhythm and emotional expression, and effectively utilizes the combination of action-matching montage and symbolic montage, elevating the original commercial content into an audiovisual experience that resonates with the audience.

Being nominated for Best Editing in the 8th Annual Selection of LAFA is a milestone of great significance. Tan Chai believes that the original intention of this commercial advertisement film goes far beyond marketing. He hopes that, through editing rhythm, structure, emotion, and the special design and expression of montage, the audience can better understand the ideas behind the work. Tan Chai is very grateful that the editing of this advertisement film has once again received annual nomination recognition from this renowned Los Angeles award.

The Los Angeles Film Awards (LAFA) is one of the most active film and video awards in the United States and annually selects the Annual Awards across multiple categories, honoring outstanding creations and productions in the field of independent film and video. Up to now, BrightMinds has participated in 20 awards, including both domestic and international awards, and this renewed nomination recognition for Best Editing in the LAFA Annual Award is undoubtedly another encouragement for the editing work of Tan Chai.

With the winners of the 8th Annual Award of LAFA about to be officially announced, BrightMinds, by virtue of its achievement of being nominated twice in LAFA’s selection, has already demonstrated its continuous influence as a high-quality video work created through editing techniques, design, and expression—this is not only the success of a commercial advertisement film but also a breakthrough for the art of editing in brand storytelling.

Abdul Rashid

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