In a landmark moment for retail and beauty fans across Northern Ireland and the Republic, Sephora Belfast has officially opened its doors in Victoria Square Shopping Centre, marking the global beauty giant’s very first store on the island of Ireland.
The new store opened on 12 February 2026 and has quickly become one of the most talked-about retail openings of the year. At 2,550 sq ft, the Belfast Sephora store brings an immersive beauty experience to the heart of the city’s main shopping district.
What Makes Sephora Belfast Special?
Sephora’s arrival in Belfast is more than just another store opening — it signals a cultural moment for Northern Ireland’s thriving beauty community. Long-time fans who previously had to shop Sephora online or travel abroad now have access to hundreds of curated brands under one roof.
Inside the store, customers can explore:
- A Beauty Playground featuring makeup, skincare, fragrance, and hair portfolios.
- Exclusive global brands not previously available in local shopping hubs. These include rhode by Hailey Bieber, Haus Labs by Lady Gaga, Makeup By Mario, INNBeauty Project, Merit Beauty, and Tower 28.
- A selection of cult favourites such as Tatcha, Glossier, Glow Recipe, Rare Beauty, and Sol De Janeiro.
- This mix delivers a beauty retail experience that spans everyday essentials to luxury and viral coastal trends — all in one central location.
A Celebration of Local Beauty Culture
Sephora’s Belfast opening weekend was more than just shopping; it was a celebration. Local beauty creators, influencers, and shoppers queued early to be among the first to explore the store. The grand opening featured entertainment, special moments for early visitors, and the launch of Sephora’s “Pure Beaut” event — a festive push highlighting community engagement and experiential retail.
This debut is a testament to Belfast’s vibrant retail landscape. According to industry and community leaders, bringing Sephora to Northern Ireland not only enhances the city’s position as a prime retail destination but also reaffirms its role as a hub for beauty, creativity, and trend-setting consumers.
What’s Next for Sephora UK?
The Belfast store marks Sephora UK’s first opening of 2026 and its 13th in the UK overall. The company has ambitious plans for further expansion, aiming to open around 20 UK locations by the end of 2026. The next confirmed site is set to debut in Bristol this spring.
For beauty lovers in Ireland, Sephora’s arrival is just the beginning — especially if Belfast’s enthusiastic response is anything to go by.
